The headline reads like they are starting a cult/sect

No but it basically will be a techi-rich-kid-community:

500 homes—107 villas and around 350 townhouses (…) ecological parks, farms, sports facilities, a kindergarten, a school, community centers, and even a medical clinic. (…) it’s > (…) a custom-built village with private security, primarily aimed at a foreign clientel

You had me at “influencer”. That’s enough to tell me that it’s something I don’t want to have any part in.