This has been re-hashed over and over. The terms are that if they want to discount steam provided keys on another platform they have to match that price on Steam. Steam keys are free to generate for them. They are free to distribute them on any platform. But the deal they make when they generate the steam keys is that they will adhere to the pricing rule.
If they want to discount keys generated on Epic’s store, then they can generate and sell them at any price they want.
This is becoming hair splitting, it’s clear they don’t want publishers give out keys on steams dime, that might change with charity bundle but the general rule stays the same.
This has been re-hashed over and over. The terms are that if they want to discount steam provided keys on another platform they have to match that price on Steam. Steam keys are free to generate for them. They are free to distribute them on any platform. But the deal they make when they generate the steam keys is that they will adhere to the pricing rule.
If they want to discount keys generated on Epic’s store, then they can generate and sell them at any price they want.
I believe there is an exception for bundles like the humble bundle.
This is becoming hair splitting, it’s clear they don’t want publishers give out keys on steams dime, that might change with charity bundle but the general rule stays the same.