I get your disbelieve but you have to look at what they did. They tested convenience food, not self made quality products. They compared meat products to plant based counterfits. The good stuff is actually whole food that you can make yourself. You can’t compare a raw beef with a raw lentil patty since they taste completely different. But you can make an incredibly delicious lentil burger that is also very healthy and eco friendly. It all comes down to the recipe. As soon as you add seasoning, good meat doesn’t neccessarily win always for meat eaters.