I imagine, they mainly don’t want to compete with the plethora of cheap+good vegan protein options: lentils, beans, chickpeas, nuts, tofu, tempeh, seitan, TVP, hummus, falafel etc.
Faking meat works as a market, because folks often just want what they’re used to, and then you’re primarily competing against real meat, which is much more expensive, so you can excuse quite a large profit margin.
I imagine, they mainly don’t want to compete with the plethora of cheap+good vegan protein options: lentils, beans, chickpeas, nuts, tofu, tempeh, seitan, TVP, hummus, falafel etc.
Faking meat works as a market, because folks often just want what they’re used to, and then you’re primarily competing against real meat, which is much more expensive, so you can excuse quite a large profit margin.