I mean… even if they’re not moving a lot of units, its still broadly a good problem to have -> considerably more people than you thought, want to buy the thing you sell.
So at bare minimum you’ve over delivered in terms of product design.
The extremely obvious capitalist response to that would be to raise prices on that thing. Win win, right? The extra profits go toward more capex to make more future production.
… But they haven’t done that.
They haven’t done that because they care about their image more than their profit margins on this particular product.
And/or because in the current environment… basically, the cost/reward on spending more capex isn’t worth the reputation hit.
The capex spending to meaningfully ramp up production would be so expensive, that it’d end up being a net loss, in terms of reputation damage.
I mean… even if they’re not moving a lot of units, its still broadly a good problem to have -> considerably more people than you thought, want to buy the thing you sell.
So at bare minimum you’ve over delivered in terms of product design.
The extremely obvious capitalist response to that would be to raise prices on that thing. Win win, right? The extra profits go toward more capex to make more future production.
… But they haven’t done that.
They haven’t done that because they care about their image more than their profit margins on this particular product.
And/or because in the current environment… basically, the cost/reward on spending more capex isn’t worth the reputation hit.
The capex spending to meaningfully ramp up production would be so expensive, that it’d end up being a net loss, in terms of reputation damage.
… At least this is my semi-informed guess.