It’s a different story for the more established studios with an existing following and previous titles. Game Oracle found that the use of AI by these studios resulted in a significant 40% to 60% drop in sales.
That’s a huge difference. AI stigma seems to hit competent developers with a lot to lose the hardest, and I’m not sure that game studios are ready to accept it.
The simple solution would be to stop using it? It’s going to hurt us in the short and long term if we don’t stop.
But that requires too much work! And everyone knows taking part in society and being a human is easy and requires no work at all! /S