The anti-DEI crowd claimed the casting of Elliot Page and Lupita Nyong’o would sink the film.
A personal caveat: While the mental gymnastics of the right-wing are as ridiculous, as they infuriating; it also needs to be said that Christopher Nolan is anything but a leftist. This article here does a good job to delve into Nolan’s political bend.
The short version: The right-wing outrage machine is firing on all cylinders because Nolan dared to cast non-white and queer actors in some minor roles. They are now in the stage where they invent all kinds of conspiracies to claim that the movie is a box office bomb and Elon Musk is now fully on-board too. It’s their usual playbook.