Apple Will 'Watch Everything Burn' When AI Bubble Bursts - Ed Zitron
www.macrumors.com
Memory prices have doubled, Macs and iPads have gone up, and iPhones are expected to follow. Ed Zitron – who writes the Where's Your Ed At newsletter, hosts the Better Offline podcast, and has been described by Politico as the AI boom's most "acerbic gadfly" – has spent years arguing the buildout driving those costs will never pay for itself. We asked him what happens to Apple if he's right. You've been calling AI a bubble since before it was fashionable.

(…) Apple Intelligence was both the worst and best thing to happen to Apple as far as the AI bubble goes.

It was a mass-radicalization of its users against AI – an attempt to cram a barely-functional series of add-ons that nobody asked for in the most-obtrusive way possible, with summaries that were almost immediately turned into memes and a new Siri that was, somehow, even worse than the old Siri.

And I think that told Apple to pump the brakes. It’s barely spent anything on capex. It’s barely done anything with AI. Despite headline after headline claiming it’s “falling behind,” nobody can really explain what it is it’s falling behind on or why it matters. People hate Apple Intelligence, and I think Apple knows that, and so they’re going to jingle the keys for the markets by putting “AI” on stuff without ever really putting their back into it.

  • TORFdot0@lemmy.worldEnglish
    2·
    7 days ago

    The model runs primarily on-device, when the on device model can’t answer a query, it encapsulates the context and sends it to an ephemeral session running in apple’s cloud.

    I have concerns about the model but privacy is not one of them.

    • db_null@lemmy.dbzer0.com
      2·
      6 days ago

      Your request and attachments like documents, photos, or contents of the document, as well as limited data associated with the request, such as current time zone, country, device type, language, and feature being used when making the request, will be sent to ChatGPT to answer your request and enable ChatGPT to provide you accurate and relevant results.

      When using the ChatGPT extension, your IP address is obscured from ChatGPT. Your general location, which is approximated by matching the IP address of your internet connection to a geographic region, is provided to ChatGPT for purposes such as enabling ChatGPT to prevent fraud and comply with applicable law.

      https://www.apple.com/legal/privacy/data/en/chatgpt-extension/

      • TORFdot0@lemmy.worldEnglish
        2·
        6 days ago

        Yeah I agree with you there, no one should have used the ChatGPT extension with Siri back then.

        • db_null@lemmy.dbzer0.com
          1·
          6 days ago

          Are you talking about the plans for iOS27 when you talk about the encapsulated requests?

          I’ll have to read a bit more into that, if anything is available yet

            • db_null@lemmy.dbzer0.com
              1·
              6 days ago

              Your link is for the current OS only, but I found details about iOS27 in the newsroom.

              There are a few subtle differences that are probably crucial. Both iOS26 and 27 use Private Cloud Compute. For 26 they specify that it runs on Apple silicon servers (not necessarily owned by Apple) and that no personal data is shared with Apple. For SiriAI in iOS27 it says that data is processed on servers using Private Cloud Compute (without specifically mentioning Apple silicon) and state no data is shared with Apple or others. Which would imply it runs on Google’s servers who are the ‘others’ with potential access.

              For me that is too much ambiguity, but I look forward to people more capable than me investigating and testing these claims thoroughly