A few comments.

passersby

Oh come ON, global. You were so close to adequate with this one. Millennial wordjoining[sic] showed a certain laissez-cassé . You bête!

You have to protest yourself

I bet that’s not what they said. More smooth copy-editing, global.

In General

• Involve the pros, early and often.
• be wary of volunteers; even this one which your cousin’s wife’s buddy says is cool. Some people volunteer for the wrong reasons.
• don’t put your address on the flyers; name and email only
• don’t let your cat out ever, but this case is different and we all get that.

I thought B.C woman meant a historical woman before the birth of Christ.