Apple should really do this. Apple is too expensive and many young people never try an apple product and convince themselves apple products are bad and unattractive.
If apple can release a MacBook for 500$ (8gb ram and very low storage) they can convince an entire generation that even though apple hardware is great what actually makes a difference is that apple gets software, music, product support and many other things better than Microsoft and google.
Apple will make money on services and brand loyalty.
A 13 year old that gets a 500$ MacBook will turn into an 18 year old with a 900-1200$ MacBook Air and at 25 the 1800$ MacBook Pro and at 35+ you’re looking at a really lucrative customer. Get them hooked while they’re young.
Edit:
I want to make it very clear that I am mostly talking about the European Union where Apple is a weak player
Apple should really do this. Apple is too expensive and many young people never try an apple product and convince themselves apple products are bad and unattractive.
If apple can release a MacBook for 500$ (8gb ram and very low storage) they can convince an entire generation that even though apple hardware is great what actually makes a difference is that apple gets software, music, product support and many other things better than Microsoft and google. Apple will make money on services and brand loyalty.
A 13 year old that gets a 500$ MacBook will turn into an 18 year old with a 900-1200$ MacBook Air and at 25 the 1800$ MacBook Pro and at 35+ you’re looking at a really lucrative customer. Get them hooked while they’re young.
Edit: I want to make it very clear that I am mostly talking about the European Union where Apple is a weak player