So imagine that you have a lemon tree that grows the finest lemons in the neighbourhood. You know that with those lemons you could make the meanest lemonade and make a ton of money selling that. The problem is that in order to do that, you need to buy a juice press, a bunch of sugar and maybe throw together a dashing lemonade stand that will draw attention to your business.
The issue is that you don’t have any money to buy those things and even if you know you will get rich down the line, the whole project is a dud if you can’t even build your lemonade stand.
Enter Mr. Money Bag. I have a whole €1,000 just sitting there in my wallet not doing anything. I would really like that many to become bigger so I look for a way to do that. I have however seen your lemon tree and the awesome lemons it produces. With those lemons I absolutely believe that you can make the greatest lemonade the world have ever seen and I believe the only thing you need to do that is more money.
So I agree to give you those €1,000 in order to build your lemonade stand and in return I will take some of the money that you make from selling the lemonade. It will however take a few weeks for you to do that and until that is done the materials will probably cost more than what you’re making from the lemonade.
That’s OK for me, though. I wasn’t doing anything with that money anyway and as long as I trust that you can still make a bunch of money when it’s finished, I’m fine with it. In fact, I decide to give you another €100 to put up a sign in order for more people to find your business quicker.
So everything is tugging along and now you’re actually making more money than you spend, so you give me an amazing €1.200; €100 more than I spent! You also get some money, which is awesome because now you can buy yourself that rocking NiN T-shirt you’ve always wanted. Now this is great, except I still don’t actually need that money, not right now at least. So I tell you to keep that money in the company and build an additional even better lemonade stand which will make us twice the amount of money in a few weeks.
Currently, your company haven’t made a single cent, but that’s fine because your business is sound and everything is tugging along exactly as planned.
Eventually, I decide that I actually want to buy a new high end TV so I actually need some money that I can spend right now. I know that in about ten weeks this company will have made at least €20,000 that it can either invest in further expansion or give back to the owners. So I go to my buddies Greg and Lisa who definitely have that amount of money and tell them that they can buy this company for €20,000. Greg also owns a carpentry which he can use for building even more lemonade stands and Lisa is really good at making signs so with them the company might even make €40,000 in the same time.
So Greg and Lisa together buy my part of the company for €20,000. I get to watch Eurovision on my new 70 inch TV, and Greg and Lisa will together make €40,000 in a few weeks so everyone is happy.
Then after a few months, someone realises that your lemon tree can really only grow a basket of lemons a year and you can’t actually grow enough to make the money you hoped for. Everybody panics, the company’s value plummets and eventually closes down.
Greg and Lisa are mad because they didn’t make the money they hoped for (they did however get back €5,000 from selling the lemonade stands to a neighbor who was about to start an apple juice business). You’re also disappointed, but at least you still have your NiN t-shirt. Your gardener goes to jail for some reason, though.
So imagine that you have a lemon tree that grows the finest lemons in the neighbourhood. You know that with those lemons you could make the meanest lemonade and make a ton of money selling that. The problem is that in order to do that, you need to buy a juice press, a bunch of sugar and maybe throw together a dashing lemonade stand that will draw attention to your business.
The issue is that you don’t have any money to buy those things and even if you know you will get rich down the line, the whole project is a dud if you can’t even build your lemonade stand.
Enter Mr. Money Bag. I have a whole €1,000 just sitting there in my wallet not doing anything. I would really like that many to become bigger so I look for a way to do that. I have however seen your lemon tree and the awesome lemons it produces. With those lemons I absolutely believe that you can make the greatest lemonade the world have ever seen and I believe the only thing you need to do that is more money.
So I agree to give you those €1,000 in order to build your lemonade stand and in return I will take some of the money that you make from selling the lemonade. It will however take a few weeks for you to do that and until that is done the materials will probably cost more than what you’re making from the lemonade.
That’s OK for me, though. I wasn’t doing anything with that money anyway and as long as I trust that you can still make a bunch of money when it’s finished, I’m fine with it. In fact, I decide to give you another €100 to put up a sign in order for more people to find your business quicker.
So everything is tugging along and now you’re actually making more money than you spend, so you give me an amazing €1.200; €100 more than I spent! You also get some money, which is awesome because now you can buy yourself that rocking NiN T-shirt you’ve always wanted. Now this is great, except I still don’t actually need that money, not right now at least. So I tell you to keep that money in the company and build an additional even better lemonade stand which will make us twice the amount of money in a few weeks.
Currently, your company haven’t made a single cent, but that’s fine because your business is sound and everything is tugging along exactly as planned.
Eventually, I decide that I actually want to buy a new high end TV so I actually need some money that I can spend right now. I know that in about ten weeks this company will have made at least €20,000 that it can either invest in further expansion or give back to the owners. So I go to my buddies Greg and Lisa who definitely have that amount of money and tell them that they can buy this company for €20,000. Greg also owns a carpentry which he can use for building even more lemonade stands and Lisa is really good at making signs so with them the company might even make €40,000 in the same time.
So Greg and Lisa together buy my part of the company for €20,000. I get to watch Eurovision on my new 70 inch TV, and Greg and Lisa will together make €40,000 in a few weeks so everyone is happy.
Then after a few months, someone realises that your lemon tree can really only grow a basket of lemons a year and you can’t actually grow enough to make the money you hoped for. Everybody panics, the company’s value plummets and eventually closes down.
Greg and Lisa are mad because they didn’t make the money they hoped for (they did however get back €5,000 from selling the lemonade stands to a neighbor who was about to start an apple juice business). You’re also disappointed, but at least you still have your NiN t-shirt. Your gardener goes to jail for some reason, though.