Do you remember the days Apple used to announce an iOS update in June, detailing all the new features, and then in September they’d release that iOS update, with all the new features??

The last few years it has felt so incremental. The iOS updates themselves seem to include less genuinely new features, which I’m ok with, don’t reinvent the wheel and all that, but what is included tends to just be stuff that falls into the category of ‘well it should really have done this before, don’t celebrate the fact you’re giving us something that we should’ve had for years now’ (interactive widgets for example). Then on top of that, we get this incremental roll-outs where it feels like they’ve simply not met the deadline and instead drip-feed us things as and when they’re ready over the following months.

I really do think it’s arrogance to some extent. They’ve got such a big market share now that they really can do what they want, whether it be hiking the prices of services and products, or producing increasingly incremental hardware and software ‘upgrades’. I love Apple, but I’d really love someone to come along and kick their ass for a while to spark them into life properly again.