“We’ve known for over a decade that people come to Reddit to talk about the products they love – take r/BuyItForLife for example, a community of over 1.5 million redditors who have been sharing recommendations and advice about their lifelong, must-have purchases since 2011. These updates will uplevel the search-and-discover experience for both brands and our users by tapping into our differentiated value as a hub for actionable conversation”

    • Orvanis@lemm.ee
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      1 year ago

      Yes, which is why selling ads on that sub has them so excited. It gives the appearance their product will last forever, without that annoying hassle of actually needing to make their product last forever.

    • Landrin201@lemmy.ml
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      1 year ago

      Yeah that’s why I’d say they’re salivating. They want to slip plausible adds into comment sections for their shitty products in a place where people go to buy things long term, thereby sabotaging the very point of BIFL.