Yeah it’s relative… and it depends on your seniority a bit. I do feel like everyone has the capacity to at least question an unethical practice if they see it. Often that’s enough to trigger a tickle of shame in the person putting forward the idea, or at least shift the culture incrementally forward.

For instance when I was working on marketing integrations, I eventually insisted that we track explicit consent, and provide an unsubscribe option on all emails and text messages going out. If I’d just “hacked it out” like the harried director of marketing expected, well, who knows

Eventually that same director took great pride in his “clean lists,” so it was clear that he internalized some of the ethics.