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minnix@lemux.minnix.dev to Privacy@lemmy.mlEnglish · 2年前

Marketing Company Claims That It Actually Is Listening to Your Phone and Smart Speakers to Target Ads

www.404media.co

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  • cross-posted to:
  • aboringdystopia@lemmy.world
  • privacyguides
  • technology@kbin.social
  • eticadigitale@feddit.it
  • technology@lemmy.world
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Marketing Company Claims That It Actually Is Listening to Your Phone and Smart Speakers to Target Ads

www.404media.co

minnix@lemux.minnix.dev to Privacy@lemmy.mlEnglish · 2年前
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78
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  • cross-posted to:
  • aboringdystopia@lemmy.world
  • privacyguides
  • technology@kbin.social
  • eticadigitale@feddit.it
  • technology@lemmy.world
“What would it mean for your business if you could target potential clients who are actively discussing their need for your services in their day-to-day conversations? No, it's not a Black Mirror episode—it's Voice Data, and CMG has the capabilities to use it to your business advantage.”
  • DavidGarcia@feddit.nl
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    2年前

    you just need to process the audio on the devices and then send keywords to Google etc. it’s technically trivial since most phones already have dedicated hardware for that. your phone listens to activation words all the time, unless you disable it. there is no reason why they can’t also forward anything else it hears as text

    • jard@sopuli.xyz
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      • krotti@sh.itjust.works
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        2年前

        I would assume that you are right, considering how much gargage you collect if listening.

        Now imagine recording those who have not given consent, or the device saving full scripts of movies.

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          • Subverb@lemmy.world
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            2年前

            Anecdotally, the odds are near zero that my wife and I can talk once about maybe buying some obscure thing like electric blinds and suddenly targetted ads for them somehow pop up on our devices.

            This happens a lot.

            I think you’re being naive if you believe they don’t locally distill our discussions into key words and phrases and transmit those.

            • jard@sopuli.xyz
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              • Blue_Morpho@lemmy.world
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                2年前

                livestreaming this experiment to YouTube

                That in itself is concerning. Everyone is arguing that no company would invest resources to voice to text everything. But Google does it in YouTube.

              • targetx@programming.dev
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                2年前

                What a hilarious oversight with that experiment lol! He must have felt stupid when it was pointed out to him.

              • PipedLinkBot@feddit.rocksB
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                2年前

                Here is an alternative Piped link(s):

                genuine controlled experiment to determine whether Google was listening to him through his microphone

                When this was pointed out to him he retracted his statements

                Piped is a privacy-respecting open-source alternative frontend to YouTube.

                I’m open-source; check me out at GitHub.

            • PoolloverNathan@programming.dev
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              Confirmation bias — people unconsciously prefer remembering things supporting their beliefs.

              • Blue_Morpho@lemmy.world
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                2年前

                You are assuming he had the belief before the events when it could be the events creating the belief.

    • TORFdot0@lemmy.world
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      2年前

      Ok but third parties have no access to this in the background. My guess is they are buying marketing data from their listed “partners” and making wide claims about how they obtained it. Still a huge breach of privacy though!

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