When I worked at a liquor store in the early 2000’s, we were sent to liquor/wine tastings every couple of months or so. The owner didn’t like schmoozing with salespeople, plus it was a good way to make sure we knew what we were selling. It was also a test to make sure you could hold your liquor and remain professional. Distributors would often regularly bring new products into the store for whichever staff was there to try.
When I worked at a liquor store in the early 2000’s, we were sent to liquor/wine tastings every couple of months or so. The owner didn’t like schmoozing with salespeople, plus it was a good way to make sure we knew what we were selling. It was also a test to make sure you could hold your liquor and remain professional. Distributors would often regularly bring new products into the store for whichever staff was there to try.