If you are something like 4chan or a descendant of that type of website, the answer is as easy as that. If you are Xwitter or Facebook it is not. You’re too big. You may have opened an office in the country, either because it was a legal requirement to continue operating in the country or because you collect money through it. So throwing your hands up and saying eff you we just don’t serve your country any more comes with a cost. Your ad money now needs to be paid abroad, which comes with the danger of increasing the cost for advertisers who now need to pay in dollars rather than pounds. And the representative in the local office, which you may want to close now, may find themselves in court for all the infractions that occurred before you threw your hands up (something that happened in Brazil IIRC). Also, you want the people who make the laws continue to use your platform to give it relevance. A Melon Usk Xwitter hissy fit may finally drive the rest of the politicians away. Loss of relevance will translate to loss of money.
The internet is multilaterally interdependent and scale matters.







In a way this might be explained away with changing expectations by the audience or it’s a way to grab audience attention. I think it also depends which media you consume and how that’s funded. I think public broadcasters like the BBC are less likely to add music to their proper news segments than CBS because they don’t need to sell commercials for pharmaceuticals with an unending list of side effects. In my European view, American news at least since CNN became a thing has always had an emphasis on form over function with more pretty people reading the news, sound effects, animated graphics, breaking news alerts, etc. Unfortunately, a lot of that has filtered through elsewhere as well.
Music on news is nothing new though. I remember Enya infused VTs of collapsing World Trade Centers and videos of the tsunami and exploding nuclear reactors in line with some trip hop beat. And I remember people getting mad about that back then as well.