BC Premier David Eby is preparing a digital ad campaign stating exactly that. Canadian lumber has higher tarrifs than Russian lumber imported into the USA:

https://vancouver.citynews.ca/2025/10/24/bc-digital-campaign-american-audience/

A lot has happened today after Trump’s tirade. Ontario’s Premier Doug Ford announced he would be suspending this Ad Campaign after consulting with Canadian Prime Minister Mark Carney:

https://www.ctvnews.ca/toronto/politics/queens-park/article/doug-ford-says-hell-pause-anti-tariff-ad-that-infuriated-trump-as-of-next-week-but-will-still-show-it-during-world-series/

Manitoba’s Premier Wab Kinew has a short video in the same style as the ad where he supports this Ontario Ad Campaign. It’s a well done quick response:

https://xcancel.com/WabKinew/status/1981753253055361219

I think the Ontario Ad is very well done and I’m glad to see a NDP Premier supporting a Conservative Premier on this and a Conservative Premier publicly supporting a Liberal Prime Minister. Canada is uniting and Trump is unhappy.

A term for that is underemployment

Statistics Canada collects data about this under the category of “Supplementary unemployment rate”: https://www150.statcan.gc.ca/t1/tbl1/en/tv.action?pid=1410007801

Their categories of underemployment include:

• discouraged searchers
• waiting group (recall, replies, long-term future starts)
• involuntary part-timers
• discouraged searchers, waiting group, portion of involuntary part-timers