Absolutely! I have been an iPhone user 10+ years with Fitbit until 2022. Last year, I got Apple Watch as a gift and thought to give a try. Other than longer Battery life in Fitbit, I cannot think of any additional advantages in Fitbit. Apple Watch is amazing and their software integration is outstanding. The only habit I had to practice was put the AW for charging in 1.5/2 days!

Using this from Torrasand I love it, particularly their different colors of buttons (black, red and yellow).