I’m doubtful. Advertisers will prefer Threads. A massive install base in an app run by a company that has a proven track record of moderation that protects brands. Meta isn’t perfect but brands trust them.
Initially, I expect you’re right, but advertisers also monitor whether users see ads, click on them, and make purchases once they click. Advertisers might not drop it as fast as users, but they will eventually go where the users go.
Of course everything will “calm down” in due time, some after then others.
Once the FOMO of this wears off I still think Twitter will reign supreme (not that I care for either just saying)
Both can co exists it’s not always about who has the most users or engagement crap that gets thrown around now a days.
It’ll probably even out. More people will use multiple platforms, follow people where they are active etc.
I’m doubtful. Advertisers will prefer Threads. A massive install base in an app run by a company that has a proven track record of moderation that protects brands. Meta isn’t perfect but brands trust them.
Initially, I expect you’re right, but advertisers also monitor whether users see ads, click on them, and make purchases once they click. Advertisers might not drop it as fast as users, but they will eventually go where the users go.
That is true they are courting advertisements way more on Threads.