• @PeachMan
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    2911 months ago

    Supposedly this is a temporary logo until they can create a more permanent one. It literally came from some random that tweeted at him (X’d at him? Lol). He asked for submissions and just chose one, maybe he accidentally laid off all the graphic designers.

    • FaceDeer
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      4611 months ago

      Rebranding was so urgent that he didn’t wait for a finished logo? I have to admit, I’m baffled. With his other changes I can at least imagine a thought process behind it, this one seems to be something he just woke up and decided to do all of a sudden.

        • FaceDeer
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          211 months ago

          He’s not, though. He’s had plenty of successful companies that have done some pretty amazing things, and he’s become a multi-hundred-billionaire starting from a relatively extremely small amount of seed funding.

          I suspect that his successes in other fields may have led him to think he would be just as good at running a social media company, which isn’t going so well for him.

          • @AnarchoYeasty@beehaw.org
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            2711 months ago

            He bought a company that got bought by PayPal. He didn’t build anything he didn’t run anything. He bought an existing company that got bought out. At SpaceX and Tesla they have entire structures created to stop Elon from fucking up shit and to manage him. If you need your company organized to manage the owner and stop them from fucking shit up you don’t get to claim to be smart or to build amazing stuff. In every case it’s the engineers that build amazing things despite Elon’s involvement. Elon himself is an idiot.

            • FaceDeer
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              111 months ago

              If Elon’s an idiot who doesn’t do anything, then why are so many of his companies successful at the revolutionary things they try? How’s Blue Origin doing with its rockets, for example?

              I think there’s a very clear theme of “I don’t like this person therefore I believe he has no positive qualities whatsoever” going on here.

              • Pigeon
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                1711 months ago

                Because he’s a rich fuck who inherited emerald mine money to get his start, and he got lucky with his first buys and got an in with other rich fucks, and he buys good companies and sometimes he doesn’t wreck them?

                He didn’t build any of it.

                • FaceDeer
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                  211 months ago

                  Snopes article on the “emerald money” story. TLDR, “A story about Musk’s father once owning an emerald mine evolved into a larger rumor that had no evidence to support its central claim.”

                  Musk’s first company was Zip2, which he co-founded with two other people and $28,000 of seed capital from his father. He eventually sold his share to Compaq for $22 million, and used that money to co-founded X.com, an online bank. X.com eventually did a merger with Paypal, giving Musk %11 of the shares of the merged company, which when Paypal was bought by eBay gave him $175.8 million. Next up was SpaceX, which he founded with that money. It wasn’t until a few years later that he bought into an existing company, Tesla, using a $6.5 million investment to buy a majority share. Tesla was quite small then as car companies go and didn’t build its first car until after Musk’s acquisition.

                  Seems to me like a consistent pattern of building up companies from small to large and then cashing out to start the next one going.

                  I am in no way saying that Elon Musk is a good person or that he’s doing well with Twitter (though we don’t know the company’s internal cash flows so it could actually be that it’s becoming more profitable - we’ll see in the long run). I’m just saying that this Reddit hivemind stuff is getting tedious and silly. He was not a “rich fuck” when he started out, I have more money right now than Musk did back then. He is not a moron. He’s an asshole, an egotist, and not good at many things. But he’s definitely good at some things and has done quite well by it.

              • @prd@beehaw.org
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                1411 months ago

                While he obviously has some intelligence, he’s still very much an idiot. One just has to look at his immature and mostly incoherent public relations and business decisions to see that. Further, as smart as he thinks he is, he’s not designing rockets. He pays much smarter people than him to do that for him.

                People will often say that very rich people MUST be extremely intelligent, after all - they have more money than you!

                I would counter that sociopathy and the ability to work with a complete lack of morals is what allows people to truly become wealthy. There’s no such thing as an ethical billionaire.

                • FaceDeer
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                  111 months ago

                  Hardly. There are plenty of people who are as smart or smarter than Elon Musk who haven’t struck it big. Given his net worth there are huge numbers of people like that who haven’t struck it big.

                  I’m just pointing out that accomplishing what he’s accomplished probably means he isn’t dumb. Not in certain fields of expertise, at any rate. I’m only arguing that the “ha ha, he’s a moron!” reactions here are not particularly plausible.

          • @TofuScramble@beehaw.org
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            2611 months ago
            • Offer to buy Twitter for $44 billion
            • Try to back out when Twitter says “ok lol”
            • Get forced to complete the purchase
            • Saddle Twitter with the debt you now have as a result of buying Twitter
            • Invite all the previously-banned bigots and hatemongers back on the site
            • Make your staff’s lives hell, including bullshit ‘performance’ stuff like checking how many lines-of-code they write, so most of them are either fired or leave on their own
            • Raise API prices sky-high, get ridiculed
            • Lock everything behind user log-in, logged-out users can’t see anything
            • Rate-limit how many things logged-in users can do
            • Break widgets
            • Was once the public square of the internet, now weather services are moving to Mastodon
            • “why are we still losing money >:(”
            • Initiate a half-assed rebrand to “X” but the logo, 𝕏, is literally just a mathematical symbol. Who needs copyright on your billion dollar company’s brand identity, eh?

            Whoa, be careful everyone, these are the slick moves of a master genius!

            It’s entirely possible that he was smart, I’m sure he was to an extent, but I believe that Space X and Tesla have better structures in places for managing/limiting Musk’s direct influence, and I also believe that, like many of the super rich, he’s succumbed to a form of right-wing brain rot over the years. His brain is now smooth and toxic.

            • FaceDeer
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              211 months ago

              I literally said in the comment that you’re responding to that Musk isn’t good at running Twitter.

                • FaceDeer
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                  11 months ago

                  That’s not my point. I said that Musk had done well with his other non-Twitter companies and you responded “but look at how terrible he is at running Twitter!”

                  • @TofuScramble@beehaw.org
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                    311 months ago

                    Don’t forget this bit:

                    “It’s entirely possible that he was smart, I’m sure he was to an extent, but I believe that Space X and Tesla have better structures in places for managing/limiting Musk’s direct influence, and I also believe that, like many of the super rich, he’s succumbed to a form of right-wing brain rot over the years. His brain is now smooth and toxic.”

          • Dr Cog
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            1811 months ago

            It’s far easier to be successful if you’re already rich.

                  • adderaline
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                    911 months ago

                    i mean, that’s still way more wealthy than most people. i don’t think i know anybody who had 28,000 buckaroos of money to burn on their child’s business venture. and the article that you linked does say that musk’s dad made around 400,000 dollars off the emerald mine, which is… still more wealth than most people will see in their lifetime. according to Errol, he sent money he made off the emerald mine and by selling his yacht to Elon and Kimbal to pay for living expenses while they were studying in the US.

      • @LibertyLizard@slrpnk.net
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        711 months ago

        What other changes has a thought process behind them? Virtually everything he’s done at twitter has seemed like something that occurred to him while shitting and then he forced his team to implement by the end of the day.

        • FaceDeer
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          311 months ago

          Twitter was apparently losing a lot of money before he bought it, so laying off a bunch of staff is one reasonable way to deal with that. Same with charging for the API, getting rid of data centers and offices, and even login requirements to reduce bandwidth and infrastructure costs.

          These were all things done as an attempt at solving problems. They may not have been good solutions, but as I said, you can understand the thought process behind them. “We’re spending more than we take in. So do things to reduce spending and boost income.”

          I have no idea what problem this rebranding is supposed to solve, though. When Facebook changed to Meta, or Google changed to Alphabet, I could understand those because their name had become associated with only a very specific subset of what the company wanted to do. Twitter is still just being Twitter, though. Unless perhaps he’s got some big new project he’s planning for them to start doing that’s distinct from microblogging.

      • @PeachMan
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        611 months ago

        The decision probably involved a big line of cocaine

          • @PeachMan
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            511 months ago

            Wow get this genius some venture capital funding

    • chris.
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      611 months ago

      man, the whole elon musk/twitter situation seems less & less real the more it plays out