Starting August 7th, advertisers that haven’t reached certain spending thresholds will lose their official brand account verification. According to emails obtained by the WSJ, brands need to have spent at least $1,000 on ads within the prior 30 days or $6,000 in the previous 180 days to retain the gold checkmark identifying that the account belongs to a verified brand.
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Threatening to remove verified checkmarks is a risky move given how many ‘Twitter alternative’ services like Threads and Bluesky are cropping up and how willing consumers appear to be to jump ship, with Threads rocketing to 100 million registrations in just five days. That said, it’s not like other efforts to drum up some additional cash, like increasing API pricing, have gone down especially well, either. It’s a bold strategy, Cotton — let’s see if it pays off for him.
Since he started his act about buying Twitter I saw that as a personal vendetta to harm it - the ultimate tantrum for being mocked at there and not being under his control. He said he’d buy then backed off just to hurt Twitter’s value, but then when he was forced to buy it for the first offer value, he got even more butthurt.
It’s pretty clear that everything he’s done since is to get revenge and destroy it. It’s insane that some people keep praising his decisions towards Twitter as anything but ridiculous.
He’s the rich brat who doesn’t get brown nosed by the waiter in front of his date, then proceed to buy the restaurant just to fire the guy.
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Surely there are easier ways to destroy it without making himself look really, really dumb.
I don’t think it’s they deep, I think he’s just quite stupid.
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Hanlon’s Razor shouldn’t apply to businessmen because acting machiavellian and feigning ignorance is in their interest. But he has so thoroughly ruined his “real life Iron Man” reputation, that I doubt that this is some master plan. Even his other companies have lost value due to how bad he is fumbling this.
Yeah he definitely could have slowly killed the platform without humiliating himself like he is
Remember back in 2015 ~ 16 when we thought Trump was playing 4d chess, but it turned out he was really actually that dumb all along? It’s the same with Musk. We want to believe that someone who’s had so much success has a secret plan or something, but sometimes they really are just stupid chucklefucks
If Elon bought it just to sink it, he would have just bought it, then shut it down.
He’s trying to build his ‘financial superstore’ idea from 20 years ago and it will be disastrous in a way that hasn’t even been seen yet.
Wait until this idiot starts implementing money transactions in Twitter and thousands of users suddenly have their bank accounts drained or worse.
It’s only a matter of time before something so bad happens that all the nonsense that he’s already done will be a footnote to the really big story.
Is he legally allowed to just shut down twitter?
But why? If Twitter is something he and his friends do not like it would be a better move to censor everything instead of pushing the users to other Twitter alternatives and spread the same message over there. Controlling is more valuable than pushing the users away.
Because, as an authoritarian regime, there is no way to meaningfully control and censor twitter unless you take the Great Firewall of China approach and even then, that is a very difficult to implement solution.
So the next best solution for an authoritarian to stop an unwanted message from spreading is destroying the platform, even better if it’s through a private, tenuously connected proxy, who you could plausibly deny connection to.
there is no way that rich people could be some form of authoritarian aristocracy that sees themselves as divinely ordained the most capable leaders in existence because they have a lot of money and act on this belief…
Eh, with Elon, I prefer to assume stupidity over malice, because he also had already done shit to hurt his own image before he owned Twitter. Who was he being malignant against then? Himself? To own, uh, his supported??? Everything falls in place by just doing the single logical step of “he dumdum”.
What about stupid malice, or maliciously stupid? :-)
Does a bully thinks being a bully hurts their image?
As an extreme narcissist, he can’t fathom the idea that anything he does can hurt his image. Surrounded by devoted minions, everything he does boosts his ego. He’s mauling Twitter, and thinks this projects a powerful image of himself.
I never liked this guy, I think he’s an narcissistic spoiled brat, but even then I can’t believe he could possibly be so stupid to think that things like throwing away the Twitter brand for “X” make sense.
Didn’t he offer to buy it so he could sell a bunch of tesla shares without sinking the value? And then he tried to back out, but was forced to buy it.