So, I will make no secret that I’m rolling my eyes at all of that marketing stuff that goes up every year. But I’ve been thinking, it doesn’t have to be so superficial and pointless. Maybe there’s some rare exception out there that took the opportunity to say or do something meaningful.
Did you come across a company or organisation lately that use the occasion to take some stance beyond feelgood buzzwords or implement a policy internally or in their area of operations that is of at least some importance?
TBH I think a few companies tried to start in April and May, because the unofficial rule of retail is that a holiday starts a month or more in advance, and then by the time June came around, they had chickened out, or sold all the rainbow stuff to straight people who just thought it was cute. I’m thinking of Bud Light (which epically failed to even pander, let alone show sincere support, but I have trouble being mad when it the failure was so dramatic it was funny), and Target, which did actually try to stock things by queer designers, (I approve), but showed cowardice in the face of complaints (I disapprove). I think all of that had gone down by the end of May.
So at least something happened, it just didn’t happen when it was supposed to.