And I’m their exact target demographic (adult fan of Lego, huge Star Trek fan) but won’t buy Playmobil sets because they don’t have the quality, look, or appeal of Lego. Seems they’ve bounced the IP around to various Lego competitors over the years with little success.
Our kids were Playmobil’s exact target market at 8 years old.
They saved up gift money to buy the sets, but had to make do with the planetary explorer sets that existed at the time since there were no Star Trek sets.
Not to say that fan collectors might want that kind of thing too, but our kids would have actually played with them.
And I’m their exact target demographic (adult fan of Lego, huge Star Trek fan) but won’t buy Playmobil sets because they don’t have the quality, look, or appeal of Lego. Seems they’ve bounced the IP around to various Lego competitors over the years with little success.
The BlueBrixx sets look pretty cool, but from what I understand they’re difficult to get if you’re not in Europe.
Our kids were Playmobil’s exact target market at 8 years old.
They saved up gift money to buy the sets, but had to make do with the planetary explorer sets that existed at the time since there were no Star Trek sets.
Not to say that fan collectors might want that kind of thing too, but our kids would have actually played with them.