Twitter CEO Linda Yaccarino made the remarks in a meeting earlier this month, per the FT. It follows reports that ad sales are down 59%.
  • Linda Yaccarino said staff must deploy "hand-to-hand combat’ to win back advertisers, per the FT.
  • The Twitter CEO’s remarks follow the NYT’s report that Twitter ad sales have fallen 59% in a year.
  • Some brands have been ensuring their ads don’t appear next to Elon Musk’s tweets, per the NYT.
  • ProxEnglish
    3·
    1 year ago

    Could we (Twitter) be so out of touch? No, surely it is the advertisers who are wrong.

    Yet another example of a mega corp acting like their poor decisions aren’t the root of the problem.