this could not be timed worse for Tumblr which is in huge hot water with its userbase already for its CEO breaking his sabbatical to ban a prominent trans user for allegedly threatening him (in a cartoonish manner), and then spending a week personally justifying it increasingly wildly across several platforms. the rumors had already been swirling that this would occur, but this just cements that they were correct
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The fines written in the laws are pretty huge, enough to destroy a small business, and to make large corporations invest into following them. Seems to work, with some historically large fines already applied.