The streaming giant saw its daily sign-ups go up by 102 percent after it alerted subscribers it would begin to curb password sharing on May 23.

From the article:

“According to an analysis released Friday by the television analytics company Antenna, the streaming giant posted four of its best days of U.S. acquisition ever with nearly 100,000 daily sign-ups on May 26 and May 27, a few days after it started to curb password sharing. It netted 73,000 new daily sign-ups on average after the crackdown, marking a 102 percent increase over the prior 60-day average. The ratio of sign-ups to cancels also increased, Antenna found, indicating that new subscriptions outpaced cancellations.”

Emphasis mine

  • speedrunEnglish
    1·
    2 years ago

    I was able to read the whole thing, so seems to be working! I also had the ‘you were gifted this article by a Post subscriber’ message at the bottom

    In case it winds up paywalled for others: https://archive.md/qwwBa

    Disappointing to hear of the success, but not entirely unsurprising. I imagine it’s a matter of time before all the other streaming giants follow the same path