Except we’re not taking about dead people here, we’re taking about very much alive people who have lost the games they bought with their hard earned money which is bullshit and the GDPR outlines that personal data shall be kept in a form which permits identification of data subjects for no longer than is necessary for the purposes for which the personal data are processed;

Considering that these accounts were made to buy games and play them when gamers want, these’s no reason for Ubi to delete these accounts outside of being cheap, greedy assholes of a games company.