1. marketing
2. not having to pick the instance when registering
3. people who have experienced Mastodon’s hermetic culture discouraging others from joining
4. algorithms helping discover people and content to follow
5. marketing

and I’m saying that as a firm Mastodon user and believer.

They have marketing budgets.

They probably have good discovery and trending post mechanisms. Mastodon makes it a point not to have one, which results in a wholly uninteresting feed for the average user. I’m only on mastodon, but I very rarely use it, because it mostly sucks unless you spend several, several hours trying to track down fun accounts to follow yourself.

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1. There are more people there.
2. Fewer people even know the Fediverse exists at all.
3. Mastodon (where most would probably move from Twitter) has a reputation for being more difficult to use.

I’ll speak about my experience. Bluesky feels like an upgrade to Twitter. There are many algorithmic feeds to choose from, and it’s easy to discover people to follow. Mastodon, on the other hand, is a straight downgrade from Bluesky because it is lacking in those features.

I imagine a lot of people leaving Twitter feel similarly. They don’t care much about privacy or federation. Bluesky just works, and that’s what matters to them.

Because the Mastodon community did the same thing we do every time there is a chance to get people away from corporations (e.g. Linux vs Windows).

People were looking for an alternative. The general consensus was it was hard to really grok federation. So, of course, The Community insisted on explaining federation and why it was good while basically only commenting on the instances that had closed applications. It was the equivalent of insisting someone who wanted to try Linux for gaming NEEDS to use arch and only needs to know twenty command line operations to get up and running.

So… everyone instead just went to Bluesky and Threads where sign-up links were provided rather than directory links and manifestos.

And… I am perfectly happy with that. Lemmy has a LOT of issues where so much of the community is talking about their ex-girlfriend (reddit) all the time and we basically get constant content and engagement farming that makes no fucking sense considering the userbase.

Whereas Mastodon actually IS a really good community that feels very different from twitter/bluesky/threads. It isn’t for everyone but I very regularly have genuinely good conversations with people in the town hall/microblog format. Whereas… I am not sure if I have ever had even a meaningful conversation on lemmy (whereas I’ve probably had maybe ten on reddit over the years?).

I needed to scroll way too much to see people mention marketing and advertising. It’s a huge deal.

The power of good advertising is not to be underestimated. There is a good statistically proven reason why so much money flows into it. And it’s not only traditional advertising but viral and “astroturfed” advertising.

Several reasons:

• Mastodon is REALLY unfriendly from a UX perspective. To many, federation is a solution to a problem that doesn’t really exist for them. In their mind, the early model of federation is like email, a problem that was “solved” years ago by having one corporate product that was much better than others (Gmail).
• Reiterating, why should people care about the fediverse?
• The fediverse is lacking the user numbers, and those that do post don’t really interact with others. Spend some time with the newhere tag and you’ll see a lot of people that make the occasional post, send a lot of replies, and end up leaving because that engagement ends up with maybe 2 followers. It’s rather clique-y.
• Some fediverse sites (e.g. Lemmy) have bad reputations, and Mastodon partly suffers from this. Outside of tech, where people argue with each other all the time anyway, there isn’t really anything worthwhile being posted.

Generally speaking, how is Mastodon any better than Bluesky? How is Lemmy any better than Reddit? If you can’t answer that in a way the average person gives a fuck about, what’s the argument for using them?

Its easier to just sign up and find everyone immediately, than to go learn what are instances and which one should you choose to make an account on, and then go and learn how to find other people that are not on that instance, or how to check do they have a mastodon account at all, then go and learn how to XY.

The “go and learn” is something that people, most of them, just don’t want to do. If you need to learn how to use something, this is the first indicator of a bad user experience. It should be obviously easy for a new person to get around.

Valid question, but Americans in particular are easily swayed by the fact that the corporate ownership is listed as a “Public Benefit Corporation.” Bluesky is a PBC and for most people that’s enough “proof” that they will “be for the public good.”

In that it is set up to “benefit the public good” people just… buy into that, even if the company isn’t actually benefitting the public good.

Look at how long it took for people to wise up that the Susan G. Komen foundation was spending most of its money on their CEOs and ads and very little on actually helping people.

https://en.wikipedia.org/wiki/Susan_G._Komen_for_the_Cure#Pinkwashing

For the general public, Open Source generally means “difficult to set up and use with bad user interface.”

And yes, the whole self-hosting thing with numerous servers is confusing to people who have never had to step outside of the corporate-dominated internet.

All that is self-evident based on the original reddit exodus to here on Lemmy. The initial exodus lead to tons of people complaining about lack of features on Lemmy with very few people actually stepping up to contribute to the code-base to bring those features to light. They’re just far too used to private company doing all that “for free” (*cough for all your private data cough) and struggle to understand how the different way it is set up means you don’t get all the fancy features from the get-go.

So people saw an option with corporate sponsorship and money behind it, and they leap to that. Also I’m sure Bluesky is investing in advertising their product, which is competing with zero advertising dollars spend on the no-corporate fediverse.

There’s a few technical and non technical reasons someone might be on Bluesky/AT instead of Activity Pub. Protocol specific there’s:

) Account ownership (theoretically at least, migration is still in development). Though it’s hidden behind domain based identification there’s a cryptographic key that let’s you migrate to another PDS even if yours is down or banned you.

) Performance. Hosting something like a PDS is lighter than an Activity Pub instance.

) User level configuration. Bluesky let’s you set custom moderation lists and algorithms, something you can’t on Activity Pub.

) Compatibility. Building something like a link aggregator on AT that is compatible with a microblogging platform like Bluesky is likely a lot easier then Activity Pub since AT is broken up into PDSs and Relays. (To be fair compatibility does work on Activity Pub, but it’s got jank).

There’s also some less technical reasons as well:

) Bluesky is a platform and you don’t need to learn a protocol to use it. Yeah it’s not that hard to learn how any of the big three protocols work, but it’s also not that hard to change your car’s oil or sew ripped cloths instead of replacing them - but how many people do those? I’d guess 80% of Lemmy is an IT guy between 20-45 so it can get a little echo chambery on how easy tech is. One if the reasons Threads makes up 99.5%+ of the fediverse.

) Defederatiation is becoming a mess. If some random Joe has a friend on Bluesky & Nostr (both bridged), a few on threads, and a few spread across different instances; yet he can’t reach all but 1 or 2 of them from the instance he chose to join on joinmastodon it might be time to reconsider how things are done. Techy people might have no problem sifting through a long list of servers to find the right one, but somebody who’s already on the fence is probably going to quit at that point.

) Bluesky has a more mainstream culture, while the fediverse has very specific thoughts and ideas. Had I said I was on Windows you all might have put a hit out on me 😆

My perspective as someone who is mainly active in the anime/gaming fandom and gamedev space:

• Easier onboarding overall since you don’t have to bother with choosing an instance and all that
• despite starting out with less features than mastodon (no gifs, they are only getting video in the next update wth), the UI is overall more user-friendly and similar to Twitter’s
• Customizable feeds you can easily subscribe to in-app so you instantly have some content on your timeline (+ it’s easy to be found in these feeds without having to research the specific tags to use)
• Discoverability (through features and community efforts) is so much better. As someone who mainly follows artists, the last few days my TL was full of people doing artshares via quote-repost chains or sharing “starter packs” with lists of people to follow
• I have seen exactly one artshare post on mastodon so far (the japanese side seems to have it figured out a bit better, though. I regularly see tag-based artshares going around)
• meanwhile, to achieve a similar experience on mastodon I had to manually build myself different feeds in phanpy in which I’m following ~30 tags I have painfully collected to find the posts I’m interested in
• quote-retweets don’t exist yet but I kind of see the benefit now
• the stackable moderation also helps a lot

Overall, I think the main problems on Mastodon’s side are difficult onboarding and lack of actual community-building efforts. Also, the community just seems to be less welcoming for creators in general imo

Mastodon and the fediverse in general are weirdly user-unfriendly, and then some fucking programmer pops in to say,

“Oh! You can fix that! All you have to do is hop over to their github page and…”

Lol

If they can make the user experience good, we might get the basis for a new internet, but they’d have to build it first.

I still don’t understand those platforms. Didn’t when Twitter launched and still don’t now that there’s several of them. Same thing for like Facebook or its predecessors. They’re all more about the person than the message and I honestly quite frankly don’t give a shit about random people on the internet.