I don’t understand why journalists continue to call users with the blue check-mark “verified”. There’s no verification of anything but a credit card. Verification is a relic of the past and they need to shift their language to match reality. Maybe call them “paid” users.
Past habits
Yeah verified actually had some weight in the past.
Someone should take screenshots and put them on the internet. It will scare Microsoft and others into not running ads on Twitter.
Exactly. I don’t get the mentality of not running ads in a YouTube video where someone said „fuck“ but being completely fine with running your ads on twitter.
I mean just checking the feed these days is incredibly toxic. Seems like only people of a certain mindset kept sticking around.
Advertisers need to see more articles like this. Pulling the ad dollars away from Twitter is the last lever anyone has to try to change it, and it should have happened long ago at this point.
I mean, Walt Disney might not have actually minded this.
Twitter must be held responsible for the kind of Nazi content its allowing on their site.
They are. People are leaving in droves. Advertisers are abandoning the site.
Don’t the ads just run automatically on content? It’s not like they’re hand picking these as targeted ads for people who enjoy neo-nazi propaganda.
Most ads are targeted these days. You tell which user profiles to run ads to.
Also appearing next to controversial content is brand damage for these companies. They try to avoid it as much as possible.
With how the Overton window is shifting far to the right, I’m not sure companies really care anymore if their content is placed next to hateful shit. As long as it generates money it is acceptable.
Lol I can just imagine them sitting in some dystopian marketing brand meeting analysing target demographics… “It seems one of the biggest growing demographics is young Nazis who now call themselves “alt-right”, so Jenny, any ideas on how we can tailor our content to appeal to even more Nazis, while also not upsetting our main demographic of centrist customers who prefer to ignore all politics?”
You laugh but that’s literally what goes on in some meetings. There are entire “tiger teams” that focus on monetization of different demographics.
I do laugh cause I got a strong gallows humour, but you are right and I know that.
I used to work in marketing and now am in IT precisely because I couldn‘t take the dystopian nature of it, and I didn‘t even make it far up or long at all, so I only saw the tip of the iceberg.
For example LGBT in a global company the companies only do that sort of marketing in places where the general culture is friendly towards them and avoid it in those where it isn‘t. Specifically the US came up just a while ago a friend told me in his company they decided on not running pro-LGBT ads there anymore, because the Bud Light thing signals to them a shift in the US culture becoming more hostile towards it and they have to go with that flow.
Yeah, their own ethics may not agree, but also do not matter, just what the company and shareholders demand and that is: more profit at any cost.
It used to not reflect on the advertiser, but ever since advertisers started demanding more control over where their ads were displayed, the expectation is now that they all do it. So allowing your ads to be displayed in those places is now interpreted as an endorsement of that content.
Imagine contacting a company as a journalist for comment and getting a poop emoji as a response
Twitter is almost as big of a shitshow as Reddit is
That was clear to me when Musk unbanned the Neo-Nazis and there was many articles about it like: https://techcrunch.com/2022/12/02/elon-musk-nazis-kanye-twitter-andrew-anglin/?guccounter=1
So, seeing as even I could predict that 6 months ago, why the fuck are these companies still running ads there? Do they want this?
Do they want this?
Apparently they have no issues with nazis, but the moment you mention a minor slur in a youtube video you will be demonetized into oblivion, and don’t even try showing some skin or they will call the FBI.
@xevizero @LostCause its a matter of how you define “free speech”. Its better to filter out than ban.
I guess ads are more effective on easily brainwashed people, so it’s good for business. they want business not feel-good morals…
As always, it’s fine as long as no one points it out.
deleted by creator
you misread the article
there’s a tweet post containing neo-nazi video, and the ads for big company appears alongside that tweet
At this point, still using Twitter is like being on Reddit, I can’t say which one is worse.
Much as I hate jailbait hufflepuffman, twitter’s worse.
I mean Reddit isn’t a predominantly right wing platform (yet)
Just like Reddit is trying to do. Monetizing hate is profitable apparently.
They are democratic decisions adjusted to the majority of the current remaining users of Twitter.
