Hope and change. That’s the message Obama won consecutive terms with. The Republicans have always thrived on fear and insecurity–and hate, which is just ripe fear. To quote Yoda, “Fear is the path to the dark side. Fear leads to anger. Anger leads to hate.” The red scare, the Southern Strategy, urban crime, WMDs, terrorism, immigrants, China–since the 1950s, Republicans have monkey-barred from fear to fear.

It’s a natural fit for conservativism. What is conservatism if not the fear of change? And when you’re afraid, you want a strongman to lead you, someone who takes pride in our military and law enforcement. Someone who shows no fear, who has swagger. It’s also a perfect fit for someone like Trump who would as soon lie as breathe. When you’re conjuring terrors, truth is just dead weight.

Kamala didn’t run on hope and change. She ran on fear, too. She tried to beat Trump at his own game with none of the advantages of his shameless distain for the truth or a Republican Party and media ecosystem at home with fearmongering. She aped his disdain for immigrants and opposition to China, but of course her main bugaboo was Trump himself. Despite widespread dissatisfaction with our nation’s current circumstances, she offered only stasis, while Trump offered revolution.

Non-college graduates know they’re getting fucked. Trump says immigrants and China is to blame. Kamala has nothing to say. She could point to the billionaires, the tax dodging corporations, the thriving defense contractors, the predatory medical insurance and pharmaceutical companies, the monopolies bleeding consumers dry in every corner of the economy.

She could paint a vision of affordable healthcare for all, an end to medical bankruptcy, an end to college debt, a thriving green energy blue collar economy, free early childhood education, a guaranteed jobs program, a universal basic income.

She could acknowledge the people who feel left behind and say, “I hear you. This is what I’m going to do for you.” Instead, her cries of fear just assured those folks that Trump really was going to fuck shit up fighting for them, that the people who sold them down the river are shaking in their boots. Of course, Trump isn’t actually going to make their lives better, but he promised he would, and that’s more than Kamala could be bothered to do.