Advertising isn’t allllll subconscious, even if mere exposure and priming can be powerful. If ads were all subconscious, they wouldn’t try to get your attention and make you actually think about them. On top of that, backfire effects can overwhelm the subconscious approval, as can consciously making note of it.

I actually want to avoid products all together when I see ads. It makes me question whether or not I need it or alternatives, and often times, I decide that I don’t. Every ad also represents the entire capitalist system to me. They remind me who the enemy is.

edit: spellz