This was a display at a local Foodbasics. Andy brand lettuce… product of the USA, and the shelves were empty, so people were buying it.
And why not? Because they see the “shop local, support local” with a maple leaf, and assume that the store has made it easier for them to shop Canadian.
ALWAYS check labels for a country of origin. PRODUCT of the USA is by far the one you need to avoid “at all cost” with MADE in the USA second.
Even American items on sale are not worth buying, because every dollar you send to the States, is a dollar they will use to kill Canada with.
If this were in Germany, I would call consumer protection and tell them. You guys probably have something similar. It’s probably something that is “technically legal” because the logo they use is not protected (happens all the time in Germany) but it’s definitely misleading and can lead to a fine.
I think it falls under Canada’s Competition Act. https://competition-bureau.canada.ca/en/deceptive-marketing-practices/types-deceptive-marketing-practices/false-or-misleading-representations-and-deceptive-marketing-practices
I was just on the website… long form complaint submission, so that’s already a barrier unless you’ve got all day to do up complaints. I will try to report this one, though.
Yes, I think I’m going to explore that option.
I don’t care if these stores want to use their own labelling for marketing Canadian brands, but they should be required to be very clear why they are giving a product a maple leaf sticker.