The article discusses expectations for smart home announcements at the upcoming IFA tech show in Berlin. While companies may unveil new smart speakers, cameras and robot vacuums, the smart home remains fragmented as the Matter interoperability standard has yet to fully deliver on integrating devices. The author argues the industry needs to provide more utility than novelty by allowing different smart devices to work together seamlessly. Examples mentioned include lights notifying users of doorbell activity or a robot vacuum taking on multiple household chores autonomously. Overall, the smart home needs solutions that are essential rather than just novel if consumers are to see the value beyond the initial cool factor.
They said that about the usbc law, but that turned out well.
I think the major difference is that USB-C is a much more mature standard than Matter. But even then it’s not perfect.