As the global reputation of US brands slips, some US firms are turning to unusual marketing strategies. Coca-Cola, for instance, is now promoting itself as a "German product."
i’ve noticed Coke, fanta and monster have been on sale in stores at least twice as often as any other beverage brand this summer. Often at a 50% discount and they had a huge Star Wars collaboration out of nowhere. I still didn‘t buy any of it. I bought European brands. Coke posing as „the german drink“ does bring back some memories though. Mostly bad memories.
i’ve noticed Coke, fanta and monster have been on sale in stores at least twice as often as any other beverage brand this summer. Often at a 50% discount and they had a huge Star Wars collaboration out of nowhere. I still didn‘t buy any of it. I bought European brands. Coke posing as „the german drink“ does bring back some memories though. Mostly bad memories.
Would have been even worse, a lot more truthful and also funnier if they did that with Fanta.
I only buy monster for my younger brother and only when it is on sale. I wished he’d drink a European brand energy drink such as Gönrgy.