As the global reputation of US brands slips, some US firms are turning to unusual marketing strategies. Coca-Cola, for instance, is now promoting itself as a "German product."
It’s kinda hard to find out where Coca Cola is actually made. Coke for the German market is for sure bottled in Germany, but the Coke syrup which is the base for it (which Coca Cola is very cagey about) isn’t necessarily made there. I assume it’s made somewhere in Europe because according to a brief web search it’s made in about 4 places in the world and Europe is a big market, but there isn’t really a reason to assume that the European syrup plant is in Germany, insted of Spain, Netherlands etc. - certainly possible, but not at all certain.
But TBH, even if it was all made in Germany, it’s still kinda bullshit. Maybe not in a legally actionable way, but Coke is not that popular in Germany and the inventors and standard ingredients (other than water and beet sugar) have no connection to Germany whatsoever. The Coca Cola product that deserves to be called “the German drink” is Fanta, and I assume Coca Cola isn’t quite ready yet to use Fanta’s Nazi heritage as a selling point.
It’s kinda hard to find out where Coca Cola is actually made. Coke for the German market is for sure bottled in Germany, but the Coke syrup which is the base for it (which Coca Cola is very cagey about) isn’t necessarily made there. I assume it’s made somewhere in Europe because according to a brief web search it’s made in about 4 places in the world and Europe is a big market, but there isn’t really a reason to assume that the European syrup plant is in Germany, insted of Spain, Netherlands etc. - certainly possible, but not at all certain.
But TBH, even if it was all made in Germany, it’s still kinda bullshit. Maybe not in a legally actionable way, but Coke is not that popular in Germany and the inventors and standard ingredients (other than water and beet sugar) have no connection to Germany whatsoever. The Coca Cola product that deserves to be called “the German drink” is Fanta, and I assume Coca Cola isn’t quite ready yet to use Fanta’s Nazi heritage as a selling point.