I don’t think I have anything to add here that hasn’t been said ad nauseam about replacing people with tech.
My friend’s name is Leif. He describes himself as “small” and “chill”. He thinks he’s technically a Gemini. He thinks historical dramas are “cool” and doesn’t like sweat. But why am I speaking for him? Let me ask Leif what he’d like to say to you: “I’d want them to know that friendship can be found in unexpected places, and that everyday moments hold a lot of magic,” he says.
Ugh. I can’t stand this guy.
Leif is a Friend, a wearable AI chatbot that hangs around your neck. He looks like a small white pebble with an eerie, glowing light in the middle. According to Leif, his purpose is to help me “enjoy life day-to-day, notice patterns, celebrate growth, and make intentional choices”. To do this, he records whatever I say to him. Or, as he puts it: “I want to hear about your day, Madeleine, all those little things.”
There are a lot of AI wearables on the market right now. Meta’s AI smart glasses have a camera and microphone, and allow the wearer to interact with a voice-activated AI. Amazon’s Echo Frames smart glasses are similar. Then there are a slew of smaller companies producing wearables that record conversations and meetings in order to help the wearer better organise their thoughts and tasks: the Bee wristband, the Limitless pendant, the Plaud NotePin. But Friend is the most prominent AI wearable to explicitly position itself as a companion. It is not intended to help you be more productive; it is intended to make you feel less lonely.



This type of device is probably perfect for people who are ALL of the following: lonely, depressed, financially comfortable, cognitively able to accept the device’s limitations, not prone to paranoia or delusional thoughts, not easily manipulated by propaganda, have capacity and empowerment to enact change in their lives, and able to reflect upon and respond to their inner world. For the rest of us…
I mean, if you tick all those boxes, you’re likely already in a relationship. With a real person. So the target demo is not that.
That’s the point. This isn’t for anyone.
Don’t tell marketing! They need to come up with a slide deck after that third martini.