While the EU is discussing banning terms like "veggie burger" or "soy sausage", new data from Appinio provides a surprising insight: It's not the name that
People are more likely to buy product products and proximity to whatever it is they’re trying to cook. Makes perfect sense to have all the “stuff you put on a sandwich” ingredients and close proximity, rather than having a separate section for organic or plant-based alternatives.
A shopper who wants specifically vegetarian or vegan options has to make a special trip to that section which may be in some other part of the store. That leads to less sales for those specialty products and higher turnover.
But up non-discerning shopper might decide to try a plant-based option simply because it’s next to their usual option, or they might buy it by accident. Either way that’s a win for the retailer because someone bought a product they may not have otherwise.
Unfortunately most of these legislations fall to the consumer to make informed decisions with limited education and information, while at the same time battling deceptive practices of the retailer and manufacturer.
The whole reason a lot of these regulations even exist in the first place is the widespread deception of manufacturers lying about their ingredients or quality of ingredients and the danger of making people sick or tricking them into making purchases.
People are more likely to buy product products and proximity to whatever it is they’re trying to cook. Makes perfect sense to have all the “stuff you put on a sandwich” ingredients and close proximity, rather than having a separate section for organic or plant-based alternatives.
A shopper who wants specifically vegetarian or vegan options has to make a special trip to that section which may be in some other part of the store. That leads to less sales for those specialty products and higher turnover.
But up non-discerning shopper might decide to try a plant-based option simply because it’s next to their usual option, or they might buy it by accident. Either way that’s a win for the retailer because someone bought a product they may not have otherwise.
Unfortunately most of these legislations fall to the consumer to make informed decisions with limited education and information, while at the same time battling deceptive practices of the retailer and manufacturer.
The whole reason a lot of these regulations even exist in the first place is the widespread deception of manufacturers lying about their ingredients or quality of ingredients and the danger of making people sick or tricking them into making purchases.