AMD is reportedly planning a broad graphics-card price increase of roughly 10 % due to global memory supply constraints. With AI demand pushing up memory costs and production bottlenecks emerging, the GPU market faces a tougher environment for holiday deals—and consumers may need to act sooner to avoid a new higher ...
Your entire premise is built on “if production is normal” and yet in the 2nd paragraph of the article (which you read, right?) it says that production isn’t normal.
Manufacturers are intentionally not ramping up to increase production to follow the demand because of the bubble risk.
So, the price increase is created by a supply-side problem because production isn’t normal.
The way I’m reading it, the supply is only constrained relative to the increase in demand. The article isn’t really clear on the matter, so it can be interpreted both ways