challenge discursive spaces on their own. I
first encountered both images in Figure 2
while scrolling through Twitter. Placed in
conversation with the usual content I see on
that website (people voicing their opinions,
posting about recent accomplishments,
sharing other pieces of media they
appreciated, etc.), both shitposts presented
here forced me to do a double take. After a **quick glance at both memes, I could have **sworn I missed something or that I read them **wrong, trying to understand what reference I **had overlooked in subsequent readings. This
reaction stems from the subtle challenge that
shitposts present to social media discourses,
one that relies on the interpersonal
connections that form within what
Zappavigna (2012) has defined as ambient
affiliation. I tried to understand what the
author was communicating to me and other […]
(emphasis mine lol)
Figure 2. Two examples of shitposts
Source: https://www.tandfonline.com/doi/full/10.1080/03626784.2023.2272988#d1e205



I think the edit in the example delivers the joke better and more intelligibly. Why do they call it an “oven”? Because you “of in” the food. Is Jon so high that he doesn’t realize he’s answered his own question? Maybe he means it should be called an “avout” instead, but he doesn’t say that.