Instead of discarding stock, companies are encouraged to manage their stock more effectively, handle returns, and explore alternatives such as resale, remanufacturing, donations, or reuse.
The ban on destruction of unsold apparel, clothing accessories and footwear and the derogations will apply to large companies from 19 July 2026. Medium-sized companies are expected to follow in 2030. The rules on disclosure under the ESPR already apply to large companies and will also apply to medium-sized companies in 2030.
just put the unsold clothing in:
Make things readily available for lower prices? But what about the prestige from manufactured scarcity???
This is what the legislation wants them to do, the reason they’re not just doing this is, is because it lowers their profit.