Instead of discarding stock, companies are encouraged to manage their stock more effectively, handle returns, and explore alternatives such as resale, remanufacturing, donations, or reuse.
The ban on destruction of unsold apparel, clothing accessories and footwear and the derogations will apply to large companies from 19 July 2026. Medium-sized companies are expected to follow in 2030. The rules on disclosure under the ESPR already apply to large companies and will also apply to medium-sized companies in 2030.
But then they might miss put on profit!
It’s a batshit moon monkey logic chain. Run x line and sell as many as you can …and then never sell them again. Destroy the excess stock and write it off
Fashion logic works like that. The people paying the huge dollars for the latest fashions don’t want last year’s stuff. They pay big money to not look like the poors!