Instead of discarding stock, companies are encouraged to manage their stock more effectively, handle returns, and explore alternatives such as resale, remanufacturing, donations, or reuse.
The ban on destruction of unsold apparel, clothing accessories and footwear and the derogations will apply to large companies from 19 July 2026. Medium-sized companies are expected to follow in 2030. The rules on disclosure under the ESPR already apply to large companies and will also apply to medium-sized companies in 2030.
They’re not really doing anything different from birds or other animals that use expensive signals of fitness.
Really? Show me a bird that’s manufactured scarcity to enforce social standing
I was talking about the fashion consumers, not the brands.