The Olinia Uno is a planned six-passenger car that can travel up to 125 kilometers (77 miles) on a single charge. It is expected to go on sale next summer for about 150,000 Mexican pesos or roughly $8,500, according to a press release.
The car is designed for urban settings and has a top speed of 50 kilometers (31 miles) per hour.
My best guess is it will be part of their public transport system. As an example, in Mexico City they have small vans that run up and down a hill but spend most of their time at the base of the hill waiting to go back up. They could charge for a bit while they wait at the bottom.