- cross-posted to:
- sociology@mander.xyz
You must log in or # to comment.
Maybe towards customers but B2B (both legal and surveillance) and internal tooling customers may say otherwise sadly
Really? That’s crazy, Jensen Huang just announced that literally all people “must” engage with AI as much as possible, because it can “help you remodel your kitchen”
He’s obviously on our side about it, why would he lie?
I love how public and front facing he is because he will absolutely be the next CEO who crawls into a hole when their predictions fail.
Just like all those block chain/NFT CEOs.
Yeah, I’ve started asking potential business partners if they use AI.
If they say yes, we probably won’t be having a contract with them
deleted by creator
Al Ries asserted that a brand is a singular idea or concept that you own inside the mind of a prospect.
Source: https://heidicohen.com/what-is-branding [2011-08-15]
The keyword - mind. That is, a human being is supposed to stand behind a “brand”, who is responsible for it, and is to be trusted for the product, the effort, the experience they offer.
it’s amusing… companies have essentially ruined all their images I once had of them and mostly all brand names to be make me think of nothing but corruption/lies/fraud/poor quality.
throw ai into the mix and I assume even worse.
corporations/CEOs have single handily ruined any and all trust I ever once had in them. any new products I assume are a financial trap, and nothing but buzzwords and misleading claims to an effort to extort my money.
if a company tried to communicate with me, my only response is shut up. sadly this applies to even face/face ‘rewards card’
creditcardpeople who try to me up. im done being nice or turning a blind eye.companies who engage with me are met with immediate self defence and hostility. I will no longer allow myself to be raped by these corporations, their brands and lies
We here at brand hear you and we want you to know that we’re with you! Other companies try to be friends with their consumers but not us. We ARE your friend and product WILL change YOUR life.
Join our mailing list to become a super team member for product and start EARNING bonus points with your friends here at company. Proudly supporting cause since nondescript date.
Agreed. There is no trusted brand anymore thanks to venture capitalism and its soul mate enshitification. With AI being shoved down our throats, I think they’ve finally gone far enough that your average person is waking up too. It couldn’t come fast enough in the face of climate change, but at least it’s happening now. Hopefully it continues to pick up steam.
While you may be correct, that’s not what mind refers to in Al Ries’ assertion. Mind in his assertion is the location of the mental real estate that the brand represents. So his assertion does not dictate that a brand necessarily be human.
But this makes sense because there are already brands that do not have a human behind them such as deities and mother nature. Although there are arguments that the latter is not a brand because there is no preponderance of a transaction, the former certainly does want your money.
