Original research from 2,000 decision-makers and consumers on AI brand visibility, content trust, and what brands need to do as the web feels less human. 74% say the internet feels less human than it did 10 years ago.
While you may be correct, that’s not what mind refers to in Al Ries’ assertion. Mind in his assertion is the location of the mental real estate that the brand represents. So his assertion does not dictate that a brand necessarily be human.
But this makes sense because there are already brands that do not have a human behind them such as deities and mother nature. Although there are arguments that the latter is not a brand because there is no preponderance of a transaction, the former certainly does want your money.
While you may be correct, that’s not what mind refers to in Al Ries’ assertion. Mind in his assertion is the location of the mental real estate that the brand represents. So his assertion does not dictate that a brand necessarily be human.
But this makes sense because there are already brands that do not have a human behind them such as deities and mother nature. Although there are arguments that the latter is not a brand because there is no preponderance of a transaction, the former certainly does want your money.