Tim Sweeney claims it’s a “Scarlet Letter” which makes players “try to kill the game”
Epic Games CEO Tim Sweeney has criticised rival Valve for forcing studios to disclose when they use AI in game development.
Epic recently showed how it was integrating AI into Unreal Engine 6.
Tim Sweeney said:
“If you want to launch a game, and get it as widely publicized as possible, you’ve got to put it on Steam so people can wish list it, and if you want to play it on Steam, then you have to get this Scarlet Letter of AI attached to your product, and now there is a hater community trying to kill the game.
“I think it’s really irresponsible of Valve. They shouldn’t do it, because it makes it much, much, much harder for a game developer to have a chance of success. You have to choose from either not using tools that can make you way more productive, and probably failing due to competition that does.”
Which is totally ignoring the factor that the user should know about the purchase it makes and be able to decide for themselves. Transparency for the player is not a bad
Let’s get back to that Scarlet letter though.
If you think AI is awesome, what’s the issue with disclosing it? Is because you’re scared people will disagree with your ethical choices?
Such a self own. It should be anyone’s interest to disclose if something has AI in it or nah, no matter whether you like or dislike AI.
If “consumers” wanted AI slop, they would buy your game. Labelling it is not the problem, it’s the fact that they can’t hide it to screw over disserning buyers.
The label on steam thst states that the game needs an online connection does not seem to bother that many people, Tim.
Tim Sweeney is a piece of shit nazi and pedophile defender. he is upset because he is putting AI into Unreal Engine the way Microsoft is putting Copilot into Windows. His own stupid decisions are going to make the entire engine anathema to gamers.
Another example that Valve is in a dominant position not through exploitation but the fact that they run a business people actually want to interact with, and the competition keep shooting their own legs off.
Yeah I want to see this next to the CEO complaining that no one wants to buy anything on his store
Out of touch CEO is out of touch, more at seven.
What did they do before AI existed? Boy, it must have been really hard back then to make games.
Of course, they were all better somehow… Curious.
If it is the future of game development to use AI, and it is so fantastic for productivity and so on, then why is it a problem to label it on the store page?
Gabe and Steam lives rent free in this mans head.
You have to choose from either not using tools that can make you way more productive, and probably failing due to competition that does.
Which is it? AI kills games or makes them beat the competition? What an insane level of doublespeak.
Exactly what I thought when I read that line. How can anyone believe such deluded logic? Does he know that this couldn’t make sense when he says it?
Jeez its almost like customers dont want AI gen in their games. Cry me a river Tim Sweeney, and either figure out how to better utilize AI to make things people actually want, or dont use it at all
shut up tim. you’re an idiot
This reminds me that Epic, unlike Steam, allows crypto games on their store. For a while, it was being absolutely flooded with crypto shovelware, drowning out more worthwhile titles. It was one of several reasons why I stopped using the store for anything but the weekly free games.
In other words: Sweeney is wrong once again and it’s not doing him and his money pit of a store any favors.
If I’m being honest about it, Epic Games responding like that to what Gaben requires on Steam is completely childish.
Yeah, who wouldn’t want to disclose if AI was used in any project. I’d rather do that myself if I were to get into something long these lines.
