BB died because they came too late to the App ‘fad’ and stubbornly refused to support independent app development until it was too late and they had already lost.
Their Playbook used the QNX system. Too little too late.
As someone who worked there in product management we were late on both the hardware and support for apps along with our reluctance to adopt cameras when the iPhone first launched. We doubled down on being business friendly but it turns out businesses wanted the same features that gave Apple instant success in the consumer market. Those were crazy fun times - that’s what brought me to Ontario and kept me in Canada. A lot of smart underutilized people still living in Waterloo Region who were part of it.
BB died because they came too late to the App ‘fad’ and stubbornly refused to support independent app development until it was too late and they had already lost.
Their Playbook used the QNX system. Too little too late.
they never had the hardware to support the app
even if they day 1 pivoted to supporting said apps bb had no way to make them feel good
As someone who worked there in product management we were late on both the hardware and support for apps along with our reluctance to adopt cameras when the iPhone first launched. We doubled down on being business friendly but it turns out businesses wanted the same features that gave Apple instant success in the consumer market. Those were crazy fun times - that’s what brought me to Ontario and kept me in Canada. A lot of smart underutilized people still living in Waterloo Region who were part of it.