You can read about them here. They were made by Lincoln Car Works for Sears to sell from catalogs. https://en.wikipedia.org/wiki/Lincoln_Motor_Car_Works
They had to compete against cars from Ford that were much faster, up to 45 mph for the Ford Model T, compared to only 25 mph for this Sears model.
When the first cars started selling, they were really just toys for the rich. Several places required a flagman to signal they were coming, so a guy had to walk in front of it all the time when in a town or city.
Also, going 40km/h in this (using a very generous definition of the word “in”) on 1900s roads sounds absolutely terrifying.