Taylor Swift managed to drive record-breaking numbers to voter registration website Vote.org after urging her 232 million followers on Instagram to take action.

On Tuesday (19 September), hours after the pop star, 32, called on her US fanbase to register to vote in honour of National Voter Registration Day, Vote.org’s communication director, Nick Morrow, announced that “our site was averaging 13,000 users every 30 minutes”.

“Fun fact: after @taylorswift13 posted on Instagram today directing her followers to register to vote on @votedotorg, our site was averaging 13,0000 users every 30 minutes,” Morrow wrote on X/Twitter.

“13! Let’s just say her reputation for being a mastermind is very well-earned.”

Earlier that day, the “Anti-Hero” singer had posted to her Story, asking followers: “Are you registered to vote yet?

    • mycatiskai
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      1 year ago

      Unless she follows it up with a message about “remember to schedule some time on election day to vote” a few days before election day and another message on actual election day to remind people to go out and vote that day, all she has done is increased the available voters not the successful 2024 voters.

        • evatronic@lemm.ee
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          1 year ago

          It’s rarely that the job won’t let you vote, it’s that people can’t afford to take the time off needed to vote.

          Remember, the GOP has spent decades working to disenfranchise voters, and one of the many tactics they use is closing polling stations in areas likely to vote against them, making in-person voting an ardious, hours-long process.

          Who do you sue when the lines at the polling stations are 8 hours long?

            • S_204@lemmy.world
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              1 year ago

              We have an election coming up here in Canada, in Manitoba specifically.

              The early vote window opens Saturday for a week, followed by the voting day. You get 3 hours off to vote, I’ve instructed everyone working on my projects to coordinate so we’re not all gone at once. Polls open 8-8.

              Even our piece of shit conservatives push for early voting. It’s just a better way.

              • socsa@lemmy.ml
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                1 year ago

                Where I am in the US we have about three solid weeks of in person early voting, and anyone can request a mail-in ballot, which they can either send through the mail, or deliver in person, or discard and vote in person (in case your abusive spouse tries to vote for you by mail). We’ve made quite a lot of progress in the past decade

        • mycatiskai
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          1 year ago

          Marianne Williamson should try to spend some time with Taylor Swift, getting Taylor fans to see her policy positions would maybe pressure the DNC to have a debate with Biden going against her and that idiot RK jr